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Practice Growth · August 12, 2025

Value-Based Care in Behavioral Health

Payers are shifting from volume to outcomes. What it means for therapists and how to prepare.

By Melissa Owen Norris

Value-based care rewards providers for outcomes rather than the number of sessions. It's spreading from medical care into behavioral health.

What changes

  • Measurement-based care with standardized tools like PHQ-9 and GAD-7.
  • Incentives tied to improvement, engagement and coordination.
  • More data sharing with payers and primary care.

How to prepare

  • Start tracking outcomes consistently now.
  • Use an EHR that can report measures easily.
  • Document coordination of care with PCPs.

Practices that can demonstrate results will be best positioned for better contracts.

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